Friday, March 30, 2012

Working from Home: The First 3 Months

Well folks, I made it through the first 3 months of working from home. It's almost equivalent to making it through the first trimester... at times it was uncomfortable, there was morning sickness (sick of getting up in the morning), and cravings (mostly for human interaction). On the flip side, it has also been liberating, fun, and makes me very proud of myself!


Here are the Top 10 things I have learned in the past 3 months...
  1. You will loose track of time... What? I worked through dinner... again?
  2. My mail is delivered at 10:45am, most days. On Fridays it comes earlier.
  3. The train goes by my house a total of 6 times per day.
  4. I am more organized at home, my tasks (& brain) don't jump all over the place.
  5. I work better with background noise... unless I am writing an article, the TV is usually on.
  6. I will never again underestimate the importance of a good, high quality office chair.
  7. I hate filing.
  8. I get to work with some awesome clients... including this one, this one & this one.
  9. My lunches can be as extravagant as I want, now that I am not limited to a microwave.
  10. Boy do I really save on gas!
Can't wait to see what next month brings.

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Do you work from home? What are some tips and tricks you have learned?

Monday, March 26, 2012

Behind the Scenes: Hamilton Food & Drink Fest


This past weekend I staffed the Mushrooms Canada booth at the Hamilton Food & Drink Fest. This is the show that I look forward to all year. The staff always do a great job of creating a fun, entertaining atmosphere which really produces "a night out" feeling vs. the typical "attending a consumer show" feeling.

I may have indulged in a little too much Thai food... as well as the coconut cream squares from Dyment's Bakery.

You can find all the behind the scenes footage on Facebook, as well as My Top 7 post on my blog.

Tuesday, March 20, 2012

Behind the Scenes: Toronto Wine & Cheese


This past weekend I staffed the Mushrooms Canada booth at the Toronto Wine & Cheese Show. It was a great crowd, filled with knowledgeable, food-savvy consumers - a wonderful opportunity to get face-to-face and hear their questions and comments.

I may have spent just a little too much time at the Purdy's booth and The Melting Pot... you guessed it, both were serving chocolate.

You can find all the behind the scenes footage on Facebook, as well as My Top 7 post on my blog.

Thursday, March 15, 2012

Social Media Strategy 101: Define, Execute, Measure


"I have a Twitter account. A Facebook account. A Pinterest account. A blog.... oh, and a website."

I hear this one a lot. Small business signing up for social accounts because that is what they have been told they should do. You should be on twitter, you should be on facebook... yea yeah. But you know what? 50% of these business have no strategy when it comes to social media. That' right, no plan. No idea.

Social tools are powerful. Their power is alluring. But without a solid strategy it can waste time and money.

There are three major steps in developing a social media strategy:
  1. Define: Define your audience. Define your message. Define your goal. Define the platforms. Define your metrics.

  2. Execute: Create your social accounts. Integrate your accounts. Use all account. Establish yourself.

  3. Measure: Measure your growth. Measure your engagement. Measure your visits & pageviews. Measure click rates. Measure social shares.
Everyone will interpret this in their own way, resulting in a strategy that is unique to your business. The point of it is; this simple task can create a more streamlined process for your social media efforts, in turn saving both time and money.

Practice safe social media, don't drive without a strategy!

Thursday, March 8, 2012

Happy International Women's Day


Women rock. You know. I know it. So let's celebrate it! International Women's Day is a reminder to support and respect all the strong women in our lives, whether it be at home or in the office, our boss, mother, daughter or sister. We all work very hard at what we do, and we deserve recognition.

So, to all my fellow ladies who work soooo hard... You Rock!

Celebrating Women around the Web:

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Who is the strong, female role model in your life?